Summary: When tasked with creating a brand extension we decided to expand the popular Italian luxury label, Off-White, by adding a beauty line. We created a diverse range of makeup products a Pop Up Store and a Marketing Strategy.
Fall 2019
Summary: When tasked with creating a brand extension we decided to expand the popular Italian luxury label, Off-White, by adding a beauty line. We created a diverse range of makeup products a Pop Up Store and a Marketing Strategy.
Fall 2019
Le Coup de Soleil - JACQUEMUS Mock Ad
Le Coup de Soleil - JACQUEMUS Mock Ad
In order to make a campaign correlative to the brand’s identity, it was essential to understand what inspires Jacquemus. The starting point of the concept was David Hockney’s “Portrait of two figures” and Christo’s “Valley Curtain”.
"Le Coup de Soleil" explores a combination of natural rhythmic flow and tension. The water represents an appreciation for the natural world. By bringing a bright colorful fabric into play, a new perspective is brought to a familiar landscape Christo style. Demi Journee features double portraits, which evoke nature, vibrancy, and sunshine to the viewers.
In order to make a campaign correlative to the brand’s identity, it was essential to understand what inspires Jacquemus. The starting point of the concept was David Hockney’s “Portrait of two figures” and Christo’s “Valley Curtain”.
"Le Coup de Soleil" explores a combination of natural rhythmic flow and tension. The water represents an appreciation for the natural world. By bringing a bright colorful fabric into play, a new perspective is brought to a familiar landscape Christo style. Demi Journee features double portraits, which evoke nature, vibrancy, and sunshine to the viewers.
Title | category | year | order | - |
|---|---|---|---|---|
Mélange, Digital Magazine | Styling and Creative Direction | 2021 | 1 | |
Prada, Marketing Analytics Strategy | Marketing and Merchandising | 2021 | 2 | |
Jacquemus, Upcycled Product | Product Development | 2021 | 3 | |
Subconscious Symbolism Collection | Styling and Creative Direction | 2022 | 4 | |
L'amour en Rose, Pattern Development | Fashion Design | 2021 | 5 | |
Marine Serre, Online Runway Event | Marketing and Merchandising | 2022 | 6 | |
Glossier, Innovative Store | Marketing and Merchandising | 2022 | 7 | |
Levis, Modern Heritage | Product Development | 2020 | 8 | |
Unplugged, Lookbook | Styling and Creative Direction | 2019 | 9 | |
Pleurotus Djamor, Fashion Sketching | Fashion Design | 2021 | 10 | |
Off - White Beauty, Brand Extension | Product Development | 2019 | 11 | |
Tiffany and Co, Pop-Up Store Proposal | Marketing and Merchandising | 2021 | 12 | |
Adidas, Six Month Buying Plan | Marketing and Merchandising | 2019 | 13 | |
Neo Classical, Lookbook | Styling and Creative Direction | 2019 | 14 |