Summary: When tasked with creating a brand extension we decided to expand the popular Italian luxury label, Off-White, by adding a beauty line. We created a diverse range of makeup products a Pop Up Store and a Marketing Strategy.
Fall 2019
Summary: When tasked with creating a brand extension we decided to expand the popular Italian luxury label, Off-White, by adding a beauty line. We created a diverse range of makeup products a Pop Up Store and a Marketing Strategy.
Fall 2019
Le Coup de Soleil - JACQUEMUS Mock Ad
Le Coup de Soleil - JACQUEMUS Mock Ad
In order to make a campaign correlative to the brand’s identity, it was essential to understand what inspires Jacquemus. The starting point of the concept was David Hockney’s “Portrait of two figures” and Christo’s “Valley Curtain”.
"Le Coup de Soleil" explores a combination of natural rhythmic flow and tension. The water represents an appreciation for the natural world. By bringing a bright colorful fabric into play, a new perspective is brought to a familiar landscape Christo style. Demi Journee features double portraits, which evoke nature, vibrancy, and sunshine to the viewers.
In order to make a campaign correlative to the brand’s identity, it was essential to understand what inspires Jacquemus. The starting point of the concept was David Hockney’s “Portrait of two figures” and Christo’s “Valley Curtain”.
"Le Coup de Soleil" explores a combination of natural rhythmic flow and tension. The water represents an appreciation for the natural world. By bringing a bright colorful fabric into play, a new perspective is brought to a familiar landscape Christo style. Demi Journee features double portraits, which evoke nature, vibrancy, and sunshine to the viewers.
OFF-WHITE BEAUTY
Brand Extension
When tasked with creating a brand extension we decided to expand the popular Italian luxury label, Off-White, by adding a beauty line. We created a diverse range of makeup products a Pop Up Store and a Marketing Strategy.
2020
Collaboration with: Quilviana Rodrigez
"POP - UP PROPOSAL"
The Pop-Up will be located in Milan, in the "Galleria Vittorio Emanuele II". The Pop-up's design was inspired by Off - White's logo, thanks to the fact that the design provides a certain symmetry that is beneficial for structural design. All of t
"POP - UP PROPOSAL"
These are the products offered by Off-White Beauty, there will be a diversity of make-up products and accessories, sold from $25 to $350
"PROPOSED INTERIORS"
Interior inspiration for the Pop-Up shop
"PRODUCT ASSORTMENT"
All of these products are offered by Off-White Beauty, there is a variety of make-up products and accessories, sold from $25 to $350.
"AMBASSADORS"
